“It’s not all that it’s cracked up to be.”
We received this response from a client that hasn’t been to us in about a year. Why? Because she chose to have another salon try a different process to help her deal with her curly, frizzy root regrowth. With a ticket price of half the GinaCurl, she expected at least 3 months of curl-free, frizz-free hair. Her GC stylist gave her every warning they could but in the end, she was determined to find out for herself. What she experienced was nothing more than a conditioning treatment. Her hair was left curly and did not last even the minimum 3 months. After seeing what a discount treatment gets her she realized, Gina had only been trying to look out for her before anything else. What did she pay hundreds of dollars for besides a wasted day at the salon?
The process of temporarily eliminating curl and frizz began with much debate over the use of Formaldehyde. The results were beautiful for most. Now that the general public is more widely educated on the health concerns of Formaldehyde, they look towards alternate Formaldehyde-FREE formulas. This is where the disappointment came in as none of these alternatives gave the desired results. The temporary trend is now losing strength and clients are getting into more permanent processes. Now, more than ever, clients are returning to what works! They’re doing their research and coming back to our specialists here at The Hair’s Talent Salon!
Is GinaCurl Straight Variation permanent? YES. Can it remove all my curls and frizz? YES. All other questions regarding color, highlights, relaxers and its effect on your Straight Variation is left for your Specialist to answer; that’s what they’re there for! By the time chemicals have been applied to your hair, you should have no further questions and the entire process should leave you satisfied. For clients that are thinking about switching back to a Sodium Hydroxide Relaxer or a Texturizer might want to think twice, then think twice more, and do some research on the stunning healthy results you can achieve with Gina’s Straight Variation.
Performing the Straight Variation on any hair texture takes time, training, dedication, and MOST importantly a love for the craft. GC Stylists are trained for a minimum of 6 months, where we work alongside Gina Rivera, owner of Hair’s Talent Salon and her team to give clients their best hair day ever! We specialize in the GC services and are knowledgeable on application for ALL hair textures.
In this field, those who are willing to sit and consult with clients and ease every last worry are few and far between. This can be a long tedious procedure and stylists must be prepared for the challenge. Clients today want more than the “deli line” experience, and so do we. We’re not trying to get you in and out because everyone’s hair is unique and one size does NOT fit all. We, at Hair’s Talent, know the concerns of our clients. We are upfront and honest as to the risks and expectations, and take every measure to ensure a beautiful outcome. From the initial free consultation, to the complimentary Protein & Moisture Treatments a month later, we are always considerate of our client’s individual needs.
This is the nature of the beauty industry. Change is inevitable. It’s the ability to discern what’s truly valuable and best suited to the needs of our clients that sets us apart.