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That's what Dr. Kim Fletcher was determined to find out when she was researching options to permanently straighten her naturally curly hair.

GinaCurl Creator Gina Rivera Speaks Out: The Truth Behind the Technique, the Lies, and the Online Bullying For over ten years, I’ve poured my heart, time, and expertise into developing the GinaCurl, a modern, science-based curl reforming system that has...

Theresa shares her multi-year GinaCurl journey and the Vitamin deficiency that was causing severe shedding and hair loss.

Dr. Lian Robinson Dixon shares her experience transitioning from decades of chemical processes to the modern, low-maintenance GinaCurl.

Learn the main differences between the GinaCurl and the classic Jheri Curl and which one is healthier for your hair and easier to maintain.