When naturally curl hair has a mind of its own, GinaCurl Straight Variation keeps it in line!
Thanks to thioglycolate, them chemical used in GinaCurl's Curl Reformer Solution, Straight Variation can straighten hair while improving the hair’s feel, softness and shine and making it more manageable to style your hair with ease. Formaldehyde-FREE formula that delivers permanent results!
What is the Straight Variation?
Gina Rivera has seen many chemical treatments come and go. Hair straightening is not a new concept. Rewind a few decades and permanent hair straightening treatments were overshadowed by the popularity of temporary frizz fighting treatments. Then came the health concerns over formaldehyde. The market changed the formulations to avoid formaldehyde but the product performance was disappointing. Clients were experiencing nothing more than a conditioning treatment without the formaldehyde. Now more than ever, clients are returning to what works - permanent chemical straightening!
Benefits of Straight Variation
Gina's Straight Variation is not permanent stick straight hair, and it goes beyond fighting frizz! Straight Variation removes curl and gives you to more flexible styling options. Results are permanent, you'll go 5 to 6 months before new growth should be treated.
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There's a reason people travel halfway around the world for The GinaCurl Straight Variation. GinaCurl breaks the cycle of harsh hair smoothing services and creates a healthy hair journey for clients with lots of curls and coils. With a treatment so ground breaking, it's not your ordinary hair straightening treatment.
Is the Straight Variation a Reverse Perm?
Is this just a formaldehyde-based perm? No. The Straight Variation is a thioglycolate-based perm and it is permanent, unlike a Keratin treatment. The Straight Variation restructures the hair molecules to reduce frizz and volume, making the hair softer, quick and easier to style. Your hair will also retain its elasticity keeping some volume to your hair.
It's a two-step process. First the thioglycolate is applied to soften the bonds of the hair. Hair is then washed with Gina’s Balancing Shampoo, followed by her uniquely formulated neutralizer (which has a nice, fresh fragrance) for a 15 minutes before a final trip to the sink. Then hair is blowdried. You will already feel the difference in the hair, the brush glides right through it, no tugging and no tangles. Curly hair is smooth, manageable and remains soft and moisture balanced.
Superior Length Retention
Grow your hair to new lengths easily—no special tricks, protective styles, or ingredients needed. The GinaCurl creates a healthy hair care journey that naturally maximizes length retention for even the most fragile hair types. No more jumping through hoops for longer hair. GinaCurl lets your hair do its thing while maintaining its integrity and elasticity.
Minimal Touch-ups. No Breakage
Avoid the cycle of excessive touch-ups and hair breakage from keratin treatments and straight perms. The GinaCurl Straight Variation lasts for months because it works with your new growth, not against it. Your natural hair will blend right in. Get touch-ups once or twice a year. And if you want to take a break from GinaCurl, there's no Big Chop.
No Burning or Irritation
Transforming your textured tresses shouldn't be torture. The GinaCurl process is "No pain. All Gain." You'll have a comfortable and healthy hair experience from start to finish without any harsh smells or discomfort.
Customizable for Every Client
Your hair is unique. The GinaCurl formula was designed to be easily customized for hair that has multiple textures, curl patterns, and porosity levels. Every strand will get just the right amount of love to make your hair look equally fabulous all over.
