GinaCurl Curl Reformer for Curls, Kinks and Coils
at Hair's Talent in East Haven, CT

Don't resist your curls. Reform them! GinaCurl Curl Reformer restructures the hair on a molecular level to allow your curls and coils to be reshaped and redirected. The GinaCurl process will reduce frizz and volume, give you stretch, and leave you with hair that is softer, healthier, shinier, and easier to grow. You don't have to lose a full day of your life to shampoo days - you'll have a wash and go style.

The GinaCurl is Highly Customizable

The GinaCurl works for all curl types whether you have tightly coiled, kink, curly or loose curls.The GinaCurl can take up to 1 hour to process so we can take our time to customize the curl reformer and address any differences in porosity on the hair. On a GinaCurl retouch, we take our time to protect previously treated hair so that we're only processing new growth. No matter your curl type, you will be able to gain and maintain length with this healthier curl reformation process. There is no breakage at the line of demarcation. With a wash and go style, you will be able to work out, swim, and dance in the rain without having to worry.

Healthy Alternative

The GinaCurl Curl Reformation system, Gina's Straight Variation, and Gina's Thermal Reconditioning are safe, and offer healthy alternatives vs other texturizing treatments. Your hair will hold on to its natural elasticity and will only to be touched up about once or twice a year.  Our technique helps to retain health and length.  Safety begins with our consultation process.  If we know your complete hair history (keratin, henna, perms, relaxers, hair color, home remedies...tell us everything!) we can perform the service without damaging your hair.

A Different Curly Perm

GinaCurl is not a Jherri Curl or Wave Nouveau, nor is it a kitchen relaxer you can do at home! What makes GinaCurl different is the product and the application technique that took over a decade to develop. Because of the active chemicals we use, we have an extended processing time - up to 1 hour. We need that time to apply the Thio Chemical and adapt our technique to your unique head of hair. Sometimes we can use 2 or 3 different strengths of Curl Reformer to address every different porosity level down the hair shaft.

How Does GinaCurl Work?

The GinaCurl technique can only be performed by a certified stylist, trained by Gina Rivera, who will use only GinaCurl Curl Reformer.

3 Step Process


First, we start with the Curl Reformer to alter the protein chains in the hair which prepares your curls to take on a new shape. They're going to get a makeover.


Next, we give your curls new direction by winding the hair around perm rods of varied sizes, customizing the placement around the head. Then, using heat, we reactivate the bonds.


Finally, we neutralize the hair and permanently seal the bonds so that your curls keep their new shape.

What Makes the GinaCurl Curl Reformer Different?

For starters, it was created specifically for the unique demands of textured hair. When it came to providing beauty solutions for her textured hair clients, Gina Rivera wanted it all. Something that could reduce frizz and volume, reshape the curls, and actually leave hair healthier than before...without any risk of damage to the hair.  That was a tall order. And because Gina couldn't find what she wanted on the market, she decided after decades in the industry, to create it herself!

GinaCurl Curl Reformer

Quick Facts: GinaCurl Curl Reformer

  • The curl reformer can take up to 1 hour to process, so we can take our time during the application process and customize the curl reformer to address each porosity level in the hair.
  • We can protect previously treated hair with protection cream, applying curl reformer to only the regrowth
  • No curl reformer is ever applied to the perm rods. So, there’s no chance of compromising the ends.
  • There is no burning or skin irritation.
  • The hair retains its elasticity, allowing clients to extend the time between chemical services, only needing a retouch a maximum of two times a year.
  • The client’s natural texture hair blends into the chemically processed hair
  • Whether clients have a more wavy hair texture or tightly coiled hair, they are able to retain length as there’s no breakage at the line of demarcation.



  • You can switch from a GinaCurl to Gina’s Straight Variation
  • You can switch from Gina’s Straight Variation to a GinaCurl as long as you don’t use any direct heat on your hair.
  • You can switch from GinaCurl to Gina’s Thermal Reconditioning
  • You can switch from Gina’s Thermal Reconditioning to Gina’s Straight Variation
  • You can switch from to Gina’s Straight Variation to Gina’s Thermal Reconditioning
  • You can switch from a Sodium Hydroxide relaxer to Gina’s Thermal Reconditioning and Gina’s Straight Variation
  • You can switch from a any Jheri Curl Brand over to a GinaCurl
  • We can switch from any Thio perm to a GinaCurl


  • You cannot switch from a GinaCurl to any other curl without breakage
  • You cannot switch from Gina’s Thermal Reconditioning to a GinaCurl
  • You cannot switch from a Sodium Hydroxide relaxer to a GinaCurl
  • You cannot switch from a GinaCurl to any Jheri Curl Brands
  • You should never apply relaxer over any of any of Gina’s Techniques

Frequent Questions About GinaCurl

Who should NOT get a GinaCurl treatment?
You are not a candidate for the GinaCurl if you have high lift color, highlights, bleach, relaxer or a texturizer. Some smoothing treatments and amino acid treatments may be another reason for not being able to get a successful GinaCurl from roots to ends. We will determine that in your online consultation.

How long does the GinaCurl last?

The GinaCurl is permanent, so it will grow out. The majority of our clients come in every 6 months. The frequency depends upon the degree or your natural curl pattern, the rate of hair growth and how well you can work with the two textures. We can not do retouches before your 4th month.

The GinaCurl Retouch

When it comes to protecting the integrity and health of the hair, the GinaCurl technique has thought of everything. When clients comes back to the salon for a retouch, we treat the new growth only.  We use a protection cream on the previously treated hair below the line of demarcation. Because the curl reformer takes up to 1 hour to process, the previously treated hair will not have enough time to absorb the curl reformer during the rinsing.

How much does a GinaCurl Cost?

The price is determined by the length, texture, condition and previous chemical in the client’s hair.

Cost of Initial GinaCurl treatment: Our price starts at $600 with a starting length of three inches. We require a $250 deposit when you schedule your appointment. In addition, there is a $50 service fee for all Saturday appointments. We work as a team but you can request a particular stylist for your appointment or virtual consultation. An extra fee will apply. $150 fee for Gina. $75 fee for Giana.

Cost of GinaCurl Retouch: The cost of the retouch is the same as the initial treatment as you come back within 12 months and there's no chemical change to your hair. The retouch is often more difficult, more delicate and requires more time as your hair has grown, and more time and product is needed. If you come after 12 months, you'll need to submit another online consultation.  For your second retouch, you will have to submit another consultation if you continue to grow out your hair.

Learn More About GinaCurl

Visit the official GinaCurl website at